My Process

• I focus on understanding the 'why' through qualitative and quantitative research.

• I target outcomes over outputs.

• I learn about the jobs-to-be-done and their desired outcomes so we can deliver value.

• I believe in continuous discovery.

• I deliver work iteratively and measure its impact.

• I communicate what I learn with all teams to encourage a user-centric work environment.

Research

Collect data to draw valuable insights from our users and their behaviours. Methods can include interviews, usability tests, activity monitoring, event data analysis, and interactive exercises such as card sorting or book jacket designs to name a few.

Desired Outcomes

• Increase awareness of user behaviours, patterns, and mental models

• Increase understanding of target personas and their problems-to-solve

• Increase level of empathy towards end users Increase awareness of the vocabulary used by end users

• Minimize risk of designing and building the wrong things